Strategic Employee Engagement has ended
Employee Engagement Strategies to Drive Business Results
Dec. 7 - 9 | San Francisco
Venue, Pricing, & Registration Details

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Wednesday, December 7


Smaller group, hands-on, and interactive – the workshop sessions allow you to focus on trending topics and share challenges with fellow attendees and your workshop leaders. Attend to get a solid foundation of strategies, trends and how to’s before the start of the main, two-day conference – and, find out why the workshops are consistently rated as very valuable time spent!

Wednesday December 7, 2016 TBA

8:15am PST

Workshop A: How To Build Unique Strategic Communication Campaigns That Drive Participation: An Audience-Centric Approach To Engagement
As a communicator, you can produce more effective employee communications just by developing a deeper understanding of your audiences. In this engaging workshop, you will come away with a unique methodology for building strategic communication campaigns. The audience-centric approach employs a collaborative mapping technique that harnesses the collective insight of your communication and design teams. It has resulted in successful enterprise-wide programs for companies such as Gap Inc., GE, Starbucks, Oracle, and Genentech.


In this comprehensive and hands-on workshop, you will leave with tools to help you:

  • Apply the basics of the audience-centric communication planning methodology
  • Integrate thinking models from change management, learning, and communications design
  • Discover new ways to identify and meet the needs and preferences of your audiences and stakeholders
  • Select and integrate new technology into your organization’s culture, based on specific learning styles and audience concerns
  • Build multi-dimensional campaigns that sustain mindshare and momentum, and change attitudes and behavior to meet business objectives

Preston Lewis, Founder & CEO


Wednesday December 7, 2016 8:15am - 10:15am PST

10:15am PST

Morning Stretch Break, Refreshments & Networking
Stand up and stretch and grab some refreshments as we switch over to the next workshop

Wednesday December 7, 2016 10:15am - 10:30am PST

10:30am PST

Workshop B: Content Migration For Your Reality: A Great Plan For Great Results
Eloquor Consulting, Inc.
Now that you finally have senior leadership and IT onboard with your vision of a digital workplace, don’t dismiss the importance of content. Whether you migrate or start from scratch with content, you need a plan, a method and some tools to be successful. It’s all about flexibility.


From this interactive workshop, you will gain different tips and tricks on content migration for your intranet, including how to:

  • Decide what to keep and what to do with what you keep
  • Think like a user when determining how to deploy content
  • Use an optimal deadline schedule and how to keep people on it
  • Discover tips for how to get the most from your intranet's content capabilities
  • Make the most important and most used content more readable

Stacy Wilson, President, Eloquor Consulting, Inc.

avatar for Stacy Wilson

Stacy Wilson

ABC, President, Eloquor Consulting, Inc.
Stacy Wilson, ABC, is president of Eloquor Consulting, Inc. She uses her nearly 30 years of internal communication experience to help companies communicate better with employees. She specializes in leveraging digital workplace investments for business results, assisting with strategy... Read More →

Wednesday December 7, 2016 10:30am - 12:30pm PST

12:30pm PST

Lunch On Your Own, But Not Alone
Stop by the registration table for nearby suggestions for lunch recommendations. Feel free to dine with a group or go out on your own. **Lunch cost is on your own.

Wednesday December 7, 2016 12:30pm - 2:00pm PST

2:00pm PST

Workshop C: Don’t Just Measure Engagement; Create A Culture That Fuels It
Workshop details coming soon!

Wednesday December 7, 2016 2:00pm - 4:00pm PST
Thursday, December 8


Thursday December 8, 2016 TBA

8:00am PST

Registration, Continental Breakfast & Networking
Sign-in, pick up your materials and enjoy a continental breakfast before we start the day

Thursday December 8, 2016 8:00am - 8:30am PST

8:30am PST

Chairperson's Welcome & Speed Networking -- Get To Know Your Fellow Conference Attendees
Eloquor Consulting
In this fast-paced forum get to know your fellow peers, their biggest employee engagement challenges, and a few fun facts.

Thursday December 8, 2016 8:30am - 9:15am PST

9:15am PST

Driving Strategic Plan Engagement – Question. Evaluate. Tailor. Deliver.
Aurora Healthcare

As health care continues to evolve, health care delivery systems are faced with increased competition, the use of advanced technologies and the potential for decreased service reimbursement. The pressing challenge for most health care delivery systems is to increase employee engagement to the organization’s strategy to help further drive an overall increase in operating margins, employee engagement, retention and productivity.


Dive deep into the key issues you need to take into account when considering how to increase employee engagement – based on audience segmentation – to the strategic plan using metrics, tailored communications techniques and practices, including how to:

  • Determine objectives used to evaluate employee understanding of the strategic plan
  • Identify audience-specific goals for understanding and action of the strategic plan
  • Effectively evaluate and measure current employee engagement – by audience – of understanding of the strategic plan
  • Tailor audience-based communications – based on findings – to increase understanding and engagement to the strategic plan


Michael Haessly, Senior Director Internal Communications

Aurora Health Care

avatar for Michael Haessly

Michael Haessly

Sr. Director, Internal Communications, Aurora Health Care
Michael Haessly is Senior Director, Internal Communications for Aurora Health Care in Milwaukee, Wisconsin.  Michael has more than 25 years of corporate communications experience including Internal Communications, Brand Marketing and Public Relations – most recently serving in... Read More →

Thursday December 8, 2016 9:15am - 9:50am PST

9:55am PST

Making The Grade With Employee Communication - Diversifying Your Communication Strategies to Visually and Mentally Engage Employees
Cox Communications
How can you successfully get out a message to employees who have a shorter attention span than an average gold fish? Here’s a hint: email isn’t making the grade. Learn how to diversify your messages and reel those gold fish, uh, employees in!


One of the biggest problems internal communicators face is getting employees involved and excited about the messages you are sending them. The solution to that problem does not lie within one style of communication. Depending solely on e-mail to get the job done when it comes to catching their attention will not make the cut.  

This forward-thinking session will show you the variety of different ways to increase the connection to your employees, including how to:

  1. Drive employee engagement visually
  2. Develop strategies to get employees to listen to the message
  3.  Diversify your communication plans to boost overall employee engagement

Terese Farmen, Communications Manager,

Cox Communications

avatar for Terese Farmen

Terese Farmen

Internal Communications Manager, Cox Communications
When not teaching Lindy Hop dancing or Project Management Institute exam prep classes, Terese Farmen spends her daytime hours working for the Public Affairs team at Cox Communications as the Internal Communications manager. Terese began her career at Cox 10 years ago as an IT business... Read More →

Thursday December 8, 2016 9:55am - 10:30am PST

10:30am PST

Morning Refreshments & Networking Break
Enjoy complimentary coffee, tea, and other refreshments as you network with your peers.

Thursday December 8, 2016 10:30am - 10:45am PST

10:45am PST

It's Not About the Platform: How to Use SharePoint to Drive Employee Engagement
Pepperdine University
SharePoints are more than places to store, organize, share and access information. They can also be used as hubs of learning, training and sharing of information between employees. Setting up Share Points using adult learning theories allows employees to be contributors to their learning experiences by giving a place to to become learners and teachers. Giving employees the opportunity to contribute meaningfully to SharePoint platforms increases engagement and learning.

Following this discussion, you’ll gain an understanding on how to successfully:

  • Motivate employees to learn and grow professionally by focusing on four main factors: success, volition, value and enjoyment.
  • Understand the importance of conducting a needs assessment prior to beginning any professional share point hosted training course and sharing clear goals and expectations of the course as well as clearly defining the roles of the student.
  • Consider using case method teaching models to encourage employees to interact with one another to conduct an analysis of the situation and its causes, effects and possible recommendations

Autumn Luscinski, Assistant Dean of Faculty & Staff Development

Pepperdine University


Autumn Luscinski

Assistant Dean of Faculty and Staff Development, Pepperdine University, Graduate School of Education and Psychology
Autumn currently serves as the Assistant Dean of Faculty and Staff Development, providing oversight to employee engagement and leadership development and the hiring process. She creates and facilitates leadership development opportunities both independently and in teams and work closely... Read More →

Thursday December 8, 2016 10:45am - 11:20am PST

11:25am PST

How To Activate Your Employees In Social Media And Humanize Your Brand
Wells Fargo
By introducing internal social media as a truly community-based tool and not as a replacement for intranet and email has taken employee engagement to a new level. This session will provide you with tips and tools to successfully unleash the power of your employees to increase team engagement, brand awareness and ultimately support your customers.

Kelli Carlson, VP Social Engagement

Wells Fargo

avatar for Kelli Carlson

Kelli Carlson

VP, Engagement Leader, Wells Fargo
As Wells Fargo’s leader of Engagement, Kelli Carlson oversees social engagement for Wells Fargo Innovation Group. Her responsibilities include consulting businesses, engaging customer and partner communities, developing cross-partner digital strategies, and working to transform... Read More →

Thursday December 8, 2016 11:25am - 12:00pm PST

12:00pm PST

Lunch On Your Own, But Not Alone -- Reservations are booked!
Reservations have been made at a number of local restaurants. Please sign-up at the registration table if you are interested in dining out with a group.

**Everyone is financially responsible for their own lunch.

Thursday December 8, 2016 12:00pm - 1:30pm PST

1:30pm PST

Peer-To-Peer Benchmarking: Discuss Your Biggest Employee Engagement Challenges & Solutions With Your Peers & Thought-Leaders
You let us know your biggest employee engagemnet challenges and we've asked 4 thought-leaders to help you solve them.

Each mini-sesssion will be held for 20 minutes - don't worry, between today and tomorrow you'll participate in each group.

As a group, all participants will be asked to provide their own solutions, tips, and tricks.

Thursday December 8, 2016 1:30pm - 2:15pm PST

2:15pm PST

Connecting Employees to the Mission, the Business, and Each Other During Major Transformation
Having trouble keeping employees engaged through a company transformation? You will gain insight on how to start from the top and engage new leadership while bringing together two companies. Symtantec shows you how utilizing communications as a primary lever in driving engagement is one of the keys to successful organizational transition.

Learn how to effectively communication with employees during times of change, including:


  • Bridging the gap between expectations and process
  • Reinforcing company strategy and priorities
  • Reaffirming leadership credibility by demonstrating accountability and transparency
  • Inspiring employees who can lead change

 Shauna Buckner, Director, Employee Communications & Engagement


avatar for Shauna Buckner

Shauna Buckner

Director of Employee Communications, Symantec
Shauna Buckner is a business professional with over 16 years of employee communications & engagement experience. She currently leads Employee Communications & Engagement at Symantec Corporation, where she is a strategic advisor and trusted business partner with a proven ability to... Read More →

Thursday December 8, 2016 2:15pm - 2:50pm PST

2:55pm PST

Afternoon Refreshments & Networking Break
Reservations have been made at a number of local restaurants. Please sign-up at the registration table if you are interested in dining out with a group.

**Everyone is financially responsible for their own lunch.

Thursday December 8, 2016 2:55pm - 3:15pm PST

3:15pm PST

Creating a Global Human Resources Portal that Encourages Users to Search, Navigate, Discover, and Ask

Learn how Autodesk employees launched a grass-roots effort to create a central repository for sharing ideas and gathering employee feedback. See how the platform has sparked an innovation movement that helps us identify, promote, and implement our best ideas.


In this session, you’ll learn how you can use an idea management platform to:

  • Get your employees fired up about innovation and collaboration.
  • Implement employee-submitted ideas that can reduce costs, increase employee engagement and productivity, streamline processes, and more.
  • Increase employee engagement by showing employees that their ideas are welcomed and heard and that they can be a part of the solution.
  • Turn up the “fun factor” with gamification and innovation incentives.
  • Empower employees to volunteer to work on ideas they’re passionate about.
  • Issue short-term “idea challenges” to solicit ideas for solving specific problems  .

Kathy Arizon, Strategic Communications Manager


Douglas Taylor, Trainer and Lead Solution Developer

X-1 Networks

avatar for Kathy Arizon

Kathy Arizon

Strategic Communications Manager, Autodesk
Kathy Arizon is a Strategic Communications Manager in the Employee Communications team at Autodesk with a focus on merger and acquisition communications as well as editorial management of the Autodesk intranet. Her passion is connecting people and building community, and her communications... Read More →
avatar for Douglas Taylor

Douglas Taylor

Writer, Trainer and Lead Solution Developer, X-1 Networks
ouglas Taylor has been working in the computer field since 1984.  As an editor, curricula designer and author he has written, edited and/or designed over 70 courses on networking, client/server applications and computer applications. SharePoint curricula written by Douglas includes... Read More →

Thursday December 8, 2016 3:15pm - 3:50pm PST

3:55pm PST

Interactive Expert Speaker Panel : Get Your Employee Engagement Questions Answered
Still have questions? Take this time to ask your expert speakers their advice and solutions to your biggest employee engagement challenges.

Thursday December 8, 2016 3:55pm - 4:45pm PST

4:45pm PST

Close of Day One & Networking Reception
Enjoy complimentary drinks on us as you continue the conversation with your peers.

**Please wear your name badges

Thursday December 8, 2016 4:45pm - 6:30pm PST

7:00pm PST

Dinner On Your Own, But Not Alone -- Reservations Are Booked
Want to keep the conversation going?

Sign-up with an ALI team member to join a group at tonight's dine-around. Reservations have been made.

**Everyone is on their own financially.

Thursday December 8, 2016 7:00pm - 8:30pm PST
Friday, December 9


8:00am PST

Continental Breakfast & Networking
Coffee and continental breakfast will be ready at 8:00 a.m.

Friday December 9, 2016 8:00am - 8:30am PST

8:30am PST

Day One Highlights : Recap Of What We've Learned So Far
Eloquor Consulting
Recap what you learned yesterday, and let us know what you're interested in learning about in more depth today.

Friday December 9, 2016 8:30am - 8:45am PST

8:45am PST

Digital Engagement Strategies for Great Collaboration : Becoming A True Digital Workplace
Eloquor Consulting
Digital workplace is not just a new intranet. At its core digital workplace is about better communication, collaboration and relationships –skills humans will always be better at than computers. Internal communicators are well positioned to lead the workforce into new ways of working.


Learn different planning tools for your digital workplace and SharePoint, including how to:

  • Identify your “digital workplace” and what it really means
  • Utilize your intranet and how it can help you get there – along with some other pretty cool tools
  • Discover your other existing resources to leverage into a digital workplace
  • Understand how mobility is changing the game
  • Create and plan your roadmap

Stacy Wilson, President

Eloquor Consulting, Inc.

Friday December 9, 2016 8:45am - 9:20am PST

9:25am PST

Measuring Employee Engagement
SunRun Inc.
Sunrun has solidified the process of increasing employee engagement by using an engagement survey. Learn how to implement an action plan across all levels of management to address specific drivers of engagement.  

Following this session you will learn how to achieve success with manager buy-in and response to employee feedback, including how to:
  • Implemenet an employee engagement survey
  • Develop an action plan
  • Gain manager buy in

Sara Mirza, Talent Programs

Sunrun, Inc.

Friday December 9, 2016 9:25am - 10:00am PST

10:00am PST

Morning Refreshments & Networking Break
Enjoy complimentary coffee, tea, and other refreshments as you network with your peers.

Friday December 9, 2016 10:00am - 10:15am PST

10:15am PST

Peer-To-Peer Benchmarking: Discuss Your Biggest Employee Engagement Challenges With Your Peers & Thought-Leaders
You let us know your biggest employee engagement challenges and we've asked 4-thought leaders to help you solve them.

Each mini-session will be held for 20 minutes - you will participate in the other two groups today.

As a group, all participants will be asked to provide their own solutions, tips, and tricks .

Friday December 9, 2016 10:15am - 11:00am PST

11:00am PST

The Five Elements of a Modern Employee Experience
Let’s be real, most companies are having a hard time keeping-up with employee expectations when communicating at work. As technology evolves, our approach to internal communications also needs to evolve.

Our role as communicators is to partner with leaders and other internal stakeholders to ensure that we are constantly facilitating an ongoing conversation about how to grow, innovate and modernize our function. Of course, all while we continue to stay grounded in the realities of how things get done inside our companies.

This session will cover the five key factors we have identified that leading companies are using to modernize their communications functions and prioritize their initiatives.

Preston Lewis, Founder & CEO


avatar for Preston Lewis

Preston Lewis

CEO & Founder, Intactic

Friday December 9, 2016 11:00am - 11:35am PST

11:40am PST

12:15pm PST

Action Plan for Returning to Your Office: Employee Engagement Strategies Wrap-Up & Key Takeaways
As a group share your 'golden nuggets' and what you plan to do first when you return to your office.

Friday December 9, 2016 12:15pm - 12:30pm PST

12:30pm PST

Close Of Conference
Thank you for joining us at the Employee Enagagement Strategies to Drive Business Results conference. Be sure to check dropbox for presentations and a contact list to keep in touch with your peers!

Friday December 9, 2016 12:30pm - 12:35pm PST